The Business of Design

The Business of Design

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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, providing the necessary tools to create and run a thriving business. Keith Granet provides a comprehensive guide to running a design business, drawing on over thirty years of experience helping design professionals turn their passion into profit.

• Marketing and public relations
• Business and financial management
• Human resources
• Project Management
• Product Development

Granet explains in detail all aspects of business design, tailored to creative industries, from forming a business plan, to billing, to website design, to learning how to say no to projects. Charts and graphics illuminate each process for a visual audience.